Digital Signage

TEL: 519-827-8464

Our services

DIGITAL SIGNAGE

Full Service Digital Signage

Target Technologies can help you create your multimedia message and distribute it to the locations you choose at the times you prefer. We’ll install and maintain your digital displays of choice, then host and distribute your customized content on your schedule. Our process helps us understand your communication needs and develop a custom digital signage solution to meet your objectives.

Multimedia Creation

Multimedia displays are attention-getters. Our expertise is in video production and multimedia creation from concept to scripting, shooting and editing. Using strong messaging, music, graphics and animation, we can help you to capture your audience’s attention quickly.

Content Hosting and Scheduling

Our software allows us to deploy your custom content to a whole network of displays. If you’ve got two locations or twenty locations, we’ll ensure that each digital sign displays your message on your specified schedule so you can micro-target your audience.

Digital Display Installation

Be it kiosk, billboard or straightforward LCD screen, we’ll help you select your best option for digital signage displays. This includes installation and basic maintenance.

About Digital Signage

Today’s hottest communication and advertising medium.

We see it everywhere. Flat screen displays playing a promotion for the latest energy drink, or LDC screens delivering up to date information. At the gas pumps, at the supermarket, in fast food restaurants, at big league games, in hospitals, at trade shows. Everywhere. In all sectors, competition for audience attention is tough. More and more, retail, private, corporate, and government communicators are turning to custom content displays to target their unique audience and communicate their message

So what exactly is digital signage?

A medium with many names, digital signage is also known as Retail Narrowcasting, Digital In-Store Merchandising, Dynamic Digital Signs, Electronic Digital Signage, Electronic Billboards, Electronic Display Networks, Out-of-Home Media Networks and Digital Media Networks. The long and the short of it is, digital signage is the medium by which video and audio content is displayed to out-of-home audiences.

How will it support my communication objectives?

Digital signage is changing the way advertising, entertainment and information is presented to the public. As a result of our high-speed lives, today’s audience has a short attention span. People are accustomed to receiving information in quick, entertaining, and relevant chunks. That’s why engaging your target audience with multimedia displays is becoming increasingly important. Point-of-purchase advertising, interactive kiosks and electronic billboards use bright, moving, relevant messages to makes capturing your audience’s attention that much easier. Digital signage as part of an integrated marketing plan means moving beyond print advertising – and because digital signage is located where your customers are, in-home advertising like television ads can’t compete.

Where can I use digital signage?

Digital signage is effective in numerous locations. Imagine the possibilities for targeting your audience!

.Retail stores .Trade Shows

.Corporate relations .Shopping malls

.Hotels .Offices

.Mass transit .Schools

.Sports arenas .Supermarkets

What is narrowcasting?

Narrowcasting refers to disseminating information to reach a very specific

audience based on marketing demographics. This involves tailoring messages to

the defined audience, and distributing that message to locations where the

audience is known to frequent. Essentially, narrowcasting means engaging your

niche market at pre-determined locations at key times. Digital signage and

narrowcasting are often used synonymously; however, digital signage also refers

to the medium of digital signs for displaying content.

The Process

The key to delivering a complete digital signage solution

We’ll help you target your audience, develop your message, and distribute it to the locations you choose at the times you prefer. And our professional team will install and maintain your digital display of choice, while hosting and distributing your customized content.

Listen & Learn

The first step to achieving your custom digital signage solution is all about us to your specific communication objectives. We’ll listen to your needs, learn as much as we can about your goals, and build the framework for your solution.

Multimedia Creation

This is where we get creative. We’ll shape your message around your audio and visual needs to deliver a clear and engaging experience to your audience. Our expert video and graphics team will work with you to develop the look and feel you want for your message, and deliver it on deadline within your budget.

Digital Display Installation

Target Technologies specializes in the installation of dynamic display technology. We’ll visit your sites and help you to determine where your display will receive the most traffic, and which type of display will best suit the location.

Launch & Manage Content

Once your multimedia message is complete and the digital displays are in place, you’re ready to initiate your narrowcast schedule. Our software allows us to program the delivery of your content down to the second, so you can target your audience and change your content at different times of the day to target different audience segments.

From there, we’ll continue to work with you to manage your content schedule and ensure you’re getting the results you want.